How To Develop Architectural Concepts

One of the most popular questions I get asked by architecture students is “How do you develop architectural concepts?”

The design process can be daunting to new students, who often find it difficult to find a direction in their design. They are constantly asked, “What is your concept?” by their tutors, and it can be really difficult for many young architects to develop a design concept.

In this article we will take a close look at architectural concepts and how it fits in with the design process.

What is an architectural concept?

Concept: Definition
an abstract idea
a plan or intention
an idea or invention to help sell or publicise a commodity
idea, notion, theory, conviction, opinion
Concept Sketch – Frank Gehry

A concept is an idea, a theory or notion, but in architecture we could also describe a concept as ‘an approach’ to the design.

When we think of architectural concepts, we think of an abstract idea, one that is unchanging throughout the design process. This is not necessarily the case, a concept can be linked to many factors, and can evolve as the design grows.

Architecture concepts are the designers way of responding to the design situation presented to them. They are a means of translating the non-physical design problem into the physical building product. Every project will have critical issues, central themes or problem essences, and the general issues of designing a building can be approached in a number of ways.

Scroll to the end to download this article as a handy PDF guide!

Architectural Concept Development

To develop an architectural concept, we must first gather a set of information before we can start any sort of design project. Lazy or light research will result in a lazy and light design. While in depth research that explores both the obvious and the more obscure areas of the project requirements and context will no doubt lead to a more rounded concept, and ultimately a stronger, more conscientious design.

We can categorise the key areas that require in depth research in order to develop the architectural concept, into three distinct areas:

Building Requirements (Design Brief)

Site (Site and Contextual Analysis)

Building Type (Typology)

Studying these three areas will guide us in developing our architecture concept ideas.

Building Requirements – Architectural Design Brief

The first focus of our research is to understand the requirements of our building. This is where we must communicate with the client to understand their needs and what the demands of the building will be. You cannot design a building if you don’t know what it will be used for, or who will use it.

The architectural design brief forms the very beginning of the design project. The brief is relevant in both educational and professional settings. Student projects are often based around a real-life project, with an imaginary client often included. A live project usually exists in order to fulfil the needs of a client, which then forms the grounding for a project brief.

Once we have developed a solid understanding of the requirements of our building, we can use this data to help inform our architectural concept development.

The Site – Analysis and Context

The site relates to the project site and surrounding context. Before we can start to design a scheme and develop our context, we must carry out a thorough site analysis in order to understand the location and surrounding context of where our project is situated. Every building must be designed to reflect and complement the site within which it is located and the area that surrounds it.

You can read our full site analysis guide here.

We can use our site analysis findings to develop architectural concepts and ideas.

Building Type – Typology

This relates to the type of building that we are designing, known as the typology. It is a hospital, a museum, a home? This is where we collect information to better understand the type of building, we are designing, look at precedent studies and gain a thorough and informed understanding of the project. What problems are we trying to solve for the client and the proposed building users? What kind of structure is suited to this building type? How might a visitor approach the building? What features are particularly important for this type of building? Research, research, research.

Approaches to the design

There are several areas the designer may focus on at the early stages of design that will begin to inform the concept and direction. These areas may be drawn upon throughout the project, weaved into one another, as the project develops. The approaches can be categorised as:

  • Functional
  • Material
  • Contextual
  • Conceptual
  • Formal
  • Collaborative
  • Philosophical

The aforementioned themes can be combined and shifted to expand and explore the different approaches to the development of design and architectural concepts.


Should we approach the design with function at the forefront of our minds? Does the project have more necessity for the functional elements rather than the aesthetic appearance of the building? There are certainly some types of buildings that we would make function high up on our priority list. For example, a factory will have quite particular functional requirements, or if designing a hospital we would want to ensure that the building can be used effectively above anything else.

Just because we focus on the functional approach to the design, it does not mean that we cannot demonstrate creativity and flair. Every project will present opportunities to problem solve, be innovative, but it may just be that in some cases the function of the building is our key focus.

McLaren Tech Centre


We may approach our design looking at the materials of the structure as part of our early architectural concepts. By focusing on a specific material, we will be naturally led towards particular forms of construction, thus creating a type of appearance organically.

Perhaps we select a material approach based on our site context, which suggests a historical use of a particular material, which we want to use in a more innovative way. By selecting local materials, it will give the local visitors a sense of comfort and familiarity, whilst also giving a nod to the natural surroundings and environmental benefits of sourcing locally.


A conceptual approach to a design is looking at the idea of conceptual architecture. This suggests that every part of the project is about the concept. The sole focus of the design is about the idea, rather than a combination of approaches and processes. Conceptual architecture is sometimes never built, but rather designed as a form of thought provocation, exploration of ideas.


A contextual approach to our concept will look at the context of the site and surroundings, the historical features of the area, natural features, physical features, cultural context, surrounding buildings, existing context and the people that occupy the area. After all, pretty much all architecture is for people. With this type of concept, we draw heavily once again from our site analysis, exploring the data we have collected about the site, both physical and non physical.

Every project should have an element of a contextual approach, as every design should consider its context, site elements and surroundings. Some designs may focus more on this than others, and some may take this as the most important factor in design.

A contextual approach to a design does not always mean it will sit harmoniously in its surroundings. The architect may choose to turn the buildings back on the context, or perhaps create a contrast between the old and the new. There are a number of approaches to the contextual architectural concepts.


Architecture site analysis



A formal approach to design looks at drawing on the formal language of architecture to develop a concept. We look to architecture from the classical period to inform our approach to developing the formal rules of our design. The classical orders are one of the earliest systems of architectural language, which give formality to proportion, scale and form.

Although the design may not be classical in its style, it may be that the formal rules of proportions, scale, the golden section and so on are translated into a contemporary building.

04 Analysis of proposals


Most projects can be considered to be collaborative. Whether there is a large design team working on the different aspects of the building, there is also the client, stakeholders, engineers, surveyors, contractors and many more people involved in the design. However, the end user of the building is one of the important parts of the puzzle that often is not directly involved in the design development.

Some architects are starting to take the approach that the end user is the expert in the requirements of the building, and engaging in a collaborative exercise that sees the end user contributing to the design process. This is particularly popular with projects that have a large community or social focus, where the skills and knowledge of the building users can be included in the development of the project.

This approach is rarely possible in a student project, but worth considering as an approach to design.

04 Analysis of proposals



Another approach to architectural concepts is to consider your design philosophy. This is a set of values you use to inform your design. The values could be the life values of the designer, or could be a reflection of the design brief or context of the site, or indeed a combination of all three.

You could investigate some of the following statements:

  • artistic vs. scientific
  • rational vs. irrational
  • personal vs. universal
  • visual vs. non visual
  • needs vs. wants
  • individual vs. society

Then you can go on to look at your values in terms of design. How do these values work with the design problems you face on this particular project?

  • ordered vs. random
  • structured vs. unstructured
  • objective vs. subjective
  • one answer vs. multiple solutions
  • creative vs. conservative
  • specific vs. general
  • man vs. nature
  • complexity vs. simplicity
  • design for now vs. design for the future
  • patterned process vs. random process

Exercises and Ideas


Your architectural concepts should evolve alongside your in depth site analysis, and design brief generation. Development of your architectural concept should not be the very first thing you look at with your design. Refer to your research and site information regularly and continue to draw out the problems that you need to resolve to make a successful design. What are the parameters that are being measured in order for the design to be considered successful?

The following ideas might help you develop your design concept.

Break it down


Explore the information you have collected and break it down into areas that have meaning to you. Consider the problems, the influences, the context.

What are the limitations? What are the opportunities? Consider the different approaches above and look at which ones would have relevance and meaning to your project.


Architecture Design Brief Checklist


Understand the problem


Make a diagram of the problems, or requirements of the building. By understanding the needs you may be led to an approach to focus on.



Another useful way to develop your ideas, sketch out your concepts. Whether it is tiny elements of design detail, or general form of your building. Keep referring back to your sketches, as they may inspire a development of design.


04 Analysis of proposals

Study your precedents


Carrying out in depth research relating to your design problems will inspire you and help you discover solutions. You can study how issues have been solved in other designs, and how they might direct you with your own. It is not copying, but using previous design innovation to inform your design solutions.


Design Solution


Your concepts and solutions will begin to build as you explore the different factors required in your design and the values and ideas you can come up with. Hopefully these tips and pointers will help you to develop your concepts in design, and give you more confidence in presenting your designs.

Why is an architectural concept important?

An architectural concept provides focus to your design and creates a framework to follow in order to thoroughly consider the project, from design requirements, through to site conditions, and beyond. A concept can provide clarity and direction, allowing your design solution to evolve into a system that can be called upon time and time again.

How to Generate Architecture Concepts Ideas

The in-depth research, brief development, site analysis and data collection, will help inspire and guide us towards developing an architectural concept or a seed idea that will bring our design forward. No doubt you will have already started to spark ideas. It is at this point you want to develop your concept, consider ideas, examine a theory, dissect a notion. Don’t stick with the first thought or idea you have; this is time to explore. But how?


You can check out our complete architecture concepts guide.

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We also have a dedicated Architectural Concepts Board on Pinterest to help you get some inspiration!

Plus you can download this guide as a handy pdf. Just fill out your info below and we’ll send it right over to you.

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  1. Thanks for all it is very important advice and instructions.

    • hi Toffik, it seems like we are on the same board, so do you mind to be my friend and share some information and other
      things towards our study

  2. Useful

  3. Thank you very much

  4. Interesting and I feel obliged to show the following extract from my book ‘Interior Design: Conceptual Basis’:

    ‘What is a design concept? The written description of a concept tries to be the embodiment of the actual experience people will feel and see when they enter a space, so it is never the perfect way of communicating it. I refer to people in the generic sense instead of alluding to gender, age or cultural differences. To begin with a concept is an idea, a formation of something that will eventually drive an actionable reality within the interior that allows the activities of the project to take place. EIGHT MINOR DESIGN CONCEPTS THAT HAVE TO BE DEVELOPED INTO THE MAIN CONCEPT: Two groups: ORGANISATIONAL: Planning, Circulation, Lighting and Services. FORM: 3 Dimensions, Construction, Materials and Colour.

    • Could you please explain more about the ORGANISATIONAL. Is that appear through the drawing or keywords??
      I did what the doctor said and explain my concept idea about it. But they refused it . I need more explanation about conceptual idea step by step please. Or if you have some websites may i learn more from.

  5. Thanks . It is very helpful.

  6. One of the best explanations on Architectural Concepts.

  7. I was recommended this blog by my cousin. I am
    not certain whether this post is written by way of him as nobody
    else understand such specific about my problem. You are wonderful!
    Thank you!

    • Thank you! 🙂

  8. Thanks a lot

  9. thanks for those amazing info

  10. when was this published

  11. How do you know the difference between a good and a bad concept?

  12. This could not be more helpful–It is a very clear explanation of the inspiration we can get from the inputs .I did not know the different ways we could get architectural inspirations, so I’m confident to say that any person who is looking for an idea for the creation of architectural concept would get something from this .

    • Thank you Gedion 🙂

  13. I didn’t really understand what do you mean by ( formal language of architecture)
    do you mean the shape mass and volume of the architecture?


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